Volume 1 Issue 2 (2020)

Abstract:

Customer service in any organization is the main element in its success. However, gaps abound in the execution of this important service such as ‘Damaged Goods’ problems, which means: The goods that were expected to reach the buyer or consumer in good condition or brand new but were discovered eventually that they weren't good when received. Cases of damaged goods do occur making the damage control and prevention of it one of the biggest quality concerns of Reverse Logistics (RL) systems. The purpose of this article is to understand the importance of the customer service department which affects customer satisfaction and loyalty, also covering the ‘Damaged Goods’ problem process and solutions, using the approach of interviews in the methodology part of the article by electronic mails which were used as an interview method to ask people who are involved in customer service processes as customers or employees, managers and engineers involved in logistics about how to improve logistic processes in general and how to deal with the damaged goods problem particularly.

Abstract:

Multimodal biometrics has engrossed lot of interest in recent years as it offers more dependable scheme for person verification. Multimodal biometrics includes the combination of information from different biometric modalities. This research work presents a novel method for attendance management using ear and tongue images. PCA was employed for feature extraction of ear and tongue images and SOFM was used for training and testing of the system. The proposed method is evaluated using 10,000 ear images and tongue images. The images were collected using a digital camera and were fused at the feature extraction level. The fusion results of ear and tongue images showed an improved performance and a huge step closer for attendance management.

Abstract:

The purpose of this study was identifying the Facebook marketing activities that have impact on brand equity and studying the relative importance of each activity on brand equity creation. This paper reviews the literature on social media marketing, paying particular attention on Facebook marketing functions and its relationship with brand equity, This study brings together the brand management literature and the social media theory in a business context. This study offers a new structured model based on theory that would enhance the knowledge on the relationship between Facebook marketing and brand equity. Considering the popularity of social media, this research will be limited for Facebook platform and future researcher can conduct the same research of all the leading social networking sites such as LinkedIn, Instagram, YouTube and Twitter.